Field Layout Tool Mobile Launch

When my team was asked to create a short promotion video for the new mobile launch of an existing platform, I was excited to take the reins and flex some creative muscles that I don’t often encounter in training-centered content creation.

The biggest challenge facing this project was a two-week turnaround period. For a short video, this would usually be no issue. But, as the application was new and not yet available to our team outside of a handful of screenshots, I had to be resourceful and recreate interfaces in Illustrator.

Before I began creating the video, I consulted with our SMEs on the objective: what did we want viewers to get from this video? After creating a storyboard and researching similar promotions from competitors, I got to work. The video received great feedback and engagement after distribution.